Driving business partner participation across Western Europe.


Microsoft Destinations

Microsoft's Western European Loyalty Programme enrolled and served 25 distributors across 11 countries, helping them drive sales of Windows, Office, Server and Devices. A points system rewarded sales and learning accomplishments with redeemable gift cards and through a rewards shop.

JBC provided dedicated studio support for the loyalty marketing team. We worked closely with the team for 2014/15 to create a new logomark and programme look and feel. JBC provided on-going art direction and production for the website, learning platform, partner microsites and regular central and localised SPIFF communications. The SPIFFs drove the country promotional offers and Microsoft learning opportunities.



“I had the pleasure of working with James on our EMEA clients APC by Schneider Electric and Microsoft. These projects included entire designs of websites as well as Marketing campaigns, Newsletters, SPIFFs etc. James is always available for a quick update or clarification call and he will let you know the status of any project in progress. Most importantly, his deliverables continue to impress our clients.”

Annika Brebion, Account Director, IT Business Analyst


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